Reviews and comment from the Demon Crew - creative writers at De Montfort University, Leicester.

Wednesday, 19 February 2014

One small idea, one big achievement

Hot!Mess was full of a hot mass of people at the event I attended yesterday, for the Cultural Exchanges Festival this week at De Montfort University.
Locally based fashion label Hot!Mess showed the entire audience that you can do anything you want to if you just believe. 
At just 19 and 21, Tayla and Flo created an inspirational and unique brand to appeal to the younger generation of today. Being such young entrepreneurs, designing and launching their own fashion label could be seen as a far-fetched, challenging dream but they went out and caught it.
By promoting their brand all over the internet, using the social media - the world is starting to know who and what Hot!Mess is.

This wonderful idea was sparked in the brain of Tayla's Grandmother - the 'hoarder' of all American Fitness clothing. 

Tayla joined forces with her friend Flo, who became her model, photographing with just her iPhone and that's where it all began. 
It surely kicked off in the celebrity industry as many big names now where this brand all over the world, from Cara Delevingne and Little Mix to Pixie Lott and Rizzle Kicks. 
It for sure is the hottest fashion right now - and all because of a young girl with ideas and dreams who wasn't afraid to achieve them. 
Leah Stafford

No comments:

Post a Comment